The 2026 B2B Buying Signal Report: 111,267 Signals Analyzed

Methodology

Axidex continuously classifies business-change events into 22 signal types across three tiers: high intent, strategic trigger, and engagement. The figures below are aggregate counts pulled directly from our production database — 111,267 signals detected between 22 June 2026 and 19 October 2026 (just under 4 months). No individual company names or user data are included; these are platform-wide totals only.

Signals by tier

The biggest surprise in our own data: engagement-tier signals (product launches, events, partnerships) dwarf the “classic” strategic triggers that most sales teams fixate on, like funding and hiring.

Full breakdown by signal type

Product launches alone account for nearly 29% of every signal we detect — more than 7x the volume of funding signals. Funding rounds and acquisitions, the signals most sales teams chase first, are comparatively rare and highly contested.

Only 3.9% of signals are high priority

Of all 111,267 signals, 4,306 (3.9%) were scored high priority and 106,961 (96.1%) medium priority. Almost none scored low — Axidex's classifier discards true noise before it ever reaches a user. The practical takeaway: the signals worth acting on immediately are a small, specific slice of all business-change activity. Teams that try to manually track “everything” drown in the 96% and miss the top 4% that actually converts.

What this means for sales teams

• — Do not build your entire signal strategy around funding rounds. They are only 3.9% of all strategic-trigger signals and get the most competing outreach.
• — Product launches and partnership announcements are under-used buying signals relative to how often they occur — there is less competition for a company's attention right after they ship something new.
• — Prioritisation matters more than coverage. With 96% of signals landing at medium priority, a workflow that cannot triage automatically will bury the handful of signals that actually warrant same-day outreach.